Emailcode is an on-demand email marketing system, that empowers B2B marketers to target and personalise their email marketing campaigns based on a prospects behavior, interests and characteristics.
Consider custom email campaigns sent ‘on behalf of’ another sender. For example, suppose you are sponsoring a regional event in the Bristol area and you want to invite partner prospects to the event. First, use Emailcode’s segmentation feature to target only contacts in the Bristol area.
Then send the invitation ‘on-behalf-of’ the local Bristol sales representative. It will be more personal than if the message were coming from someone on the marketing team at head office. The ‘Reply-To’ field can also be configured so that prospects reply directly to the local sales representative.